after a company rebrands, all the teams dealing with their digital and print materials need to replace the old logo (and sometimes colors and fonts) everywhere instead of doing what they’d like to be doing: creative work of their own, or technical housekeeping (e.g. perhaps i wanted to spent the week working on page load speed. now i’m replacing logos and QAing that instead).
then the company has to gather up all its “swag” and throw it away because it has the old logo.
omg at the shoddy work pentagram did for slack’s rebrand https://daringfireball.net/2019/01/pentagram_slack_range_of_possibilities
my initial response is to laugh at this stuff, but having seen how much rebrands cost — even narrowing to just ‘logo mark design exploration’ — it makes me feel a little sick. it is not unusual for agencies to charge companies upwards of $100k. even a very conservative CMO would spend $50k. that’s more than most people make in a whole year.
weird? gross? idk it’s 7am Show more
idea: the brain parasites that make people like cats, except make them like ME
UK and US politics Show more
i was listening to democracy now this morning during a segment on brexit, and heard paul mason make the argument that citizens could have bailed out the banks or funded the services they’re scared to share with immigrants, and the banks were bailed out.
i almost never hear this point in the US — is it not a good one?
⚠️🗣 women, weed and weather
Sister instance for https://giant.horse messageboard!